LAUREN HODGES

OLD blog

I blog about my current projects, interests, logo designs, invitation designs, illustrations, and more.

 

Pins + Parcels Logo and Brand

I'm very pleased to share my latest logo and branding project. This is my new favorite! I illustrated the typography and symbol in the logo from scratch. This was designed for my online Etsy store that specializes in custom designed enamel pins and hand-illustrated paper goods. I wanted the design to be abstract with hidden meaning. The box represents 'parcels' and the dot represents the enamel 'pins'. I love the simplicity of the mark paired with the intricate script typography. It works beautifully in both vertical and horizontal layouts.

 
Vertical Logo

Vertical Logo

 

 
Horizontal Logo

Horizontal Logo

 

Below you can see how the brand is carried into the product and packaging. The design is sophisticated with a hint of playfulness. This is the very first pin I had designed for my shop. It started as a Kickstarter and was successfully funded.

Logo and brand use with product packaging

Logo and brand use with product packaging

Final Manufactured Product

After successfully completing my first Kickstarter, you can see below how the brand is carried out cohesively through the entire product and packaging.