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Stargazer's Guide to Aroria

LOOK TO THE HEAVENS. YOUR STORY IS IN THE STARS.

Created | July 2021

Project Duties | Creative Direction, Art Direction, Illustration, Animation, Social Media Design, Layout Design, Graphic Design, Video Production

The Stargazer's Guide to Aroria is a 250+ page campaign setting for Dungeons and Dragons 5th Edition. The book introduces zodiac signs & astrology as a character creation concept. The robust rule set and lore driven signs help you create a unique character that is empowered by the celestial bodies.

The Kickstarter had a goal of $24,500, and had 1,932 backers fund the project at $102,890. That’s 419% Funded on Kickstarter! Check out the project on Kickstarter!

Total Social Media Campaign Results

A combination of video and static image campaigns were created during the Kickstarter. The ads reached over 291,000 people and had over 5,709 link clicks.

Social Media Campaign Images

Social Media Campaign Images

Project Duties | Graphic Design Direction, Marketing Direction, Ad Budget Management, Ad Scheduling

Stargazer's Guide to Aroria | Infographic Video

Project Duties | Animation, Editing, Captioning, Storyboarding

Cover Art Environment Piece | The Orrery

Cover Art Environment Piece | The Orrery

Book Cover Design

Book Cover Design

Project Duties | Layout Design, Cover Design, Badge Design, Creative Direction

Inner Layout Spread

Inner Layout Spread

Download the Preview PDF for Layout Design
This is a preview only. The full book is set to release in January 2022