Last year I had the privilege of working on a VERY exciting project for Decatur Morgan Hospital's 100th Anniversary campaign. I was the main designer on this campaign and developed the majority of the graphics, including:
- Photo montage/collage used in almost all design pieces
- All the graphics/photo treatments used in the local movie theater slideshow promotion piece
- Vinyl signage graphics developed for use throughout the hospital
- Newspaper inserts for event (Included a map and information for the Taking it to the Streets event celebration)
One of the more exciting aspects of this project is the fact that it won a 2016 silver ADDY for an Integrated Advertising Campaign Local - Consumer.
About the Campaign
In 2015, Decatur Morgan Hospital celebrated 100 years of caring in Decatur and Morgan County, AL. They decided to honor that 100 year anniversary by creating a campaign to remind residents and employees of the hospital’s long history of serving the community’s healthcare needs.
The montage graphic was used in facility signage, advertising, flyers, posters, its annual report, billboards, social media graphics, t-shirts, and other marketing materials. The montage was overlaid with medical graphics and a mix of grayscale and colors were used to mimic old photos while still creating cohesion between all of the graphics.